SEO has two words 'search' & 'engine' search means 'To look for' and engine is sound's like mechanical & term which mean 'A instrument of action' or 'A machine.' so we say that SEO is a 'machine' through which we find those things or information are 'looking for' today's world 'Internet world ' internet is a full source of all types of information .In internet SE like Yahoo, Bing, Google are used there are lots of traffic in internet so, without wasting a time we use search engines. Through this we find accurate result into a nano second.
Search Engine Optimization is the process of improving the visibility of a website on organic ("natural" or un-paid) search engine result pages (SERPs), by incorporating search engine friendly elements into a website. A successful search engine optimization campaign will have, as part of the improvements, carefully select, relevant, keywords which the on-page optimization will be designed to make prominent for search engine algorithms. Search engine optimization is broken down into two basic areas: on-page, and off-page optimization. On-page optimization refers to website elements which comprise a web page, such as HTML code, textual content, and images. Off-page optimization refers, predominantly, to backlinks (links pointing to the site which is being optimized, from other relevant websites).
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